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Paris-based and globally attuned. Whether you're a small business seeking an operational and versatile digital expert or a large organization in need of well-organized project management, let's connect and explore how we can collaborate.

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How to Unmask Digital Charlatans

The world of web and digital is full of self-proclaimed professionals. Whether in IT, marketing, or communication, it is crucial to ensure that you are working with truly competent experts. Here is a simple method to quickly verify a professional's credibility... Read more: How to Unmask Digital Charlatans.


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Offers 360

The offers listed below are starting points. Each offer will be tailored, taking into account the market trends, your needs and your area.



Offer number 1

Insights 360

Do you know Google's simple and free tool for measuring a website: Google PageSpeed Insight ? You enter your website to receive its performance, accessibility, best practices, and SEO score.
Google Insights Page Speed for Digital 360

You've just measured your site with Google PageSpeed Insight. My commitment is to assist you in going green in all areas:

  • Performances.
  • Accessibility.
  • Best practices.
  • SEO.

I operate in SXO mode = SEO + UX (User eXperience). Keywords are no longer enough, generating qualified traffic requires SEO work that aligns with User eXperience, known as SXO (Search eXperience Optimization).

Contact me to discuss.



Offer number 2

Lead Gen 360

If technical work on the site isn't sufficient, then it's time for a thorough examination and some content creation.

Lead Gen involves generating contacts, primarily through forms, newsletter subscriptions, downloads, or on social networks.

I'm not referring here to the upstream work that involves evaluating the existing market, your positioning, keyword analysis, and communication. Nor am I addressing the downstream conversion into a client (excluding E-commerce), which involves the intervention of the sales department.

Let's delve into what the "Lead Gen 360" offering includes:

  1. Media Production: This is the first step, ensuring your content is of high quality, including images, brochures, whitepapers, videos, and more.
  2. SEA (Search Engine Advertising): Creating targeted advertising campaigns on platforms like Google Ads, Microsoft Ads, LinkedIn Ads, Meta (Facebook/Instagram) Ads, etc.
  3. Emailing / Newsletters: Running effective email marketing campaigns using tools such as a CRM, Mailchimp, SendinBlue, etc.
  4. Marketplaces: Selecting and publishing on relevant marketplaces for your business.
  5. Social Media: Attract and engage leads on platforms like Facebook, Instagram, and LinkedIn.
  6. E-reputation: Managing your online reputation. However, let's adhere to ethical practices and do not engage in dishonest practices like posting fake reviews.

Ready to start ?



Offer number 3

IT 360

Let's step away from marketing and take a closer look at your organization.

I propose a comprehensive approach with a meticulous evaluation and precise definition of your needs.

My expertise extends from the conceptual phase, crafting functional and technical diagrams to concrete realization. I can act as a digital project manager, product owner, involving close collaboration with your existing teams.

I bring a natural leadership that adapts to your company's culture, emphasizing a straightforward and compassionate approach. Particular attention is given to improving the user experience on an international scale, with a specialization focused on cloud, ERP, and CRM projects.

Care is taken in the selection of the solutions. To ensure long-term success, implementation is carried out precisely and is accompanied by continual guidance.

Feel free to contact me to discuss how we can optimize your information system (IS).



Offer number 4

Digital 360

You might be a little confused by the terms insights, SXO, Lead Gen, CRM, etc.

I can help you with all of your digital initiatives if you don't already have a website, a CRM or if it hasn't been updated in a while.

Not sure where to start? I can assist you with all your digital actions:

  • Developing a Comprehensive Digital Strategy.
  • Creating or revitalizing your brand identity.
  • Developing or enhancing your website.
  • Selecting and training around an information system using Artificial Intelligence (AI): ERP, CRM, etc.
  • Search Engine Optimization (SEO) and SXO.
  • Content creation (blog articles, videos, images).
  • Setting up and managing social media networks.
  • Running impactful advertising campaigns (Ads).
  • Monthly reports and performance analysis.

Do not hesitate to contact me to establish and/or invigorate your digital presence, there is no time to waste.

Services 360

I have listed a range of services below to further customize my offerings, do not hesitate to contact me. Together, we will establish the best possible formula.


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Computer

  • Identification of specific hardware needs.
  • Recommendation and selection of suitable computer equipment.
  • Configuration and deployment of computer networks.
  • Network security to ensure data protection.
  • Setup and configuration of the Windows operating system (OS).
  • Consultation and selection of software tailored to your needs.
  • Installation and configuration of software.
  • Optimization of settings for maximum performance.

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IT Project Management, ERP, CRM, Data

  • In-depth comparison, selection, installation, and configuration of IT, ERP, and CRM solutions: JIRA, Salesforce, Freshsales, Dynamics 365, etc.
  • Utilization of Microsoft solutions such as Power Automate, Power Apps, and Copilot for workflow automation, and application development.
  • As a Product Owner / digital project manager, supervision of the product life cycle, using an Agile methodology and Scrum / Kanban / Hybrid framework to ensure efficient delivery.
  • Collaboration with your IT, Sales, and Product teams.
  • Proactive management of development teams and coordination of digital processes, from software deployment to continuous improvement.
  • Ongoing maintenance of applications, including Third-Party Application Maintenance.

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Cloud Consulting, Solutions and Deployment

  • Expertise in public cloud, private cloud, hybrid, and multi-cloud environments.
  • Interoperability, portability, Microservices, and Application Programming Interface (API) development.
  • Consultation and deployment of SaaS, IaaS, PaaS solutions.
  • In-depth understanding and expertise in Service Level Agreements (SLA).
  • Cloud storage (DAS, SAN, NAS).
  • Cloud migration and on-premises data migration.
  • Implementation and guidance on licensing models.
  • Ensuring security and implementing Virtual Private Network (VPN) solutions.
  • Deployment of environments: Azure AI, Google Workspace, and Microsoft 365: Office 365, SharePoint, Teams, etc.

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Web Security, Hosting, Dev...

Domain Name, Hosting, and CMS Selection
  • Assistance with domain name selection and registration.
  • Hosting setup and management.
  • Expertise in CMS platforms such as WordPress, WooCommerce, Joomla, Drupal, TYPO3, etc., including installation, plugin management, customization, and optimization.

Web Development
  • Proficiency in HTML, CSS, PHP, JavaScript, SQL, and database management systems like MySQL.
  • Custom web development services, including blog development, showcases, interactive forms, galleries, e-commerce solutions, and Chatbot integration.

Web Security & Performance
  • Assistance with obtaining and implementing SSL certificates.
  • DNS Server Configuration for speed and security.
  • Content Delivery Network (CDN) for geotargeted content delivery.
  • SIEM, Web Application Firewall (WAF) to protect against online threats, DoS/DDoS attacks.
  • IP Whitelisting/Blacklisting.
  • Site Failover/Maintenance to ensure website availability during maintenance or server failure.
  • Monitoring and Reporting: Setup of monitoring tools, dashboards, and alerts for proactive security management.
  • Security Compliance.

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Artificial Intelligence (AI)

  • Innovative creation and optimization of prompts for AI.
  • Strategic use of AI to define and achieve objectives.
  • Selection of AI tools tailored to the project or company's needs.
  • Comprehensive training and support for users to ensure effective utilization of AI technologies.



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Branding Creation & Solutions

  • Brand identity, slogans, logo.
  • Culture, storytelling, graphic charter.
  • Public relations.

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Marketing & Strategy Consulting

  • Digital marketing consulting: Growth Hacking, Inbound Marketing, Outbound Marketing.
  • Email marketing/newsletters with a minimum open rate of 20%, acquisition campaigns, GDPR compliance.
  • Qualification and clean-up of mailing lists.
  • CRM (Customer Relationship Management) / PRM (Prospect Relationship Management): connection and marketing automation.
  • Multi-channel data analytics and reporting (conversion, custom segments, engagement, etc.) using tools like Google Analytics, Google Tag Manager, LinkedIn Campaign Manager, etc.

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SEO & SXO Tailored Solutions

Generating qualified traffic requires SEO work that aligns with User eXperience, known as SXO (Search eXperience Optimization).

  • Strategic positioning, keyword research, and analysis.
  • On-page SEO, technical optimization, pagespeed audit.
  • Improve user journey navigation and content to meet Google's algorithmic UX criteria better.
  • Netlinking campaigns (backlinks).
  • Authority score improvement.
  • 360° copywriting (across all platforms).

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Blog, SMM et SMO (Social Media Marketing/Optimization)

  • Thorough topic research, creation and optimization of AI-generated blog posts, and articles.
  • Social media management (LinkedIn, Facebook, Instagram, YouTube, TikTok).

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Paid/Search Engine Ads (SEA)

  • Target audience research and segmentation.
  • Set up, Ad copywriting, design, and manage advertising campaigns on Google Ads, Microsoft Ads.
  • Social Media Advertising (SMA): LinkedIn Ads, Facebook Ads, Instagram Ads, YouTube Ads, TikTok Ads.
  • Tracking campaign results.

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Materials / Prints

  • Digital assets, wall signs, catalogs, business cards.
  • Case studies, product sheets, corporate brochures.
  • Kakemono, packaging, promotional items.

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Graphic Design

  • Illustrations, cartoons in French style.
  • 3D, Augmented Reality , Virtual Reality (AR, VR).

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Video

  • Storyboarding, scriptwriting.
  • Research and selection of media.
  • Editing, post-production, special effects (FX).
  • Webinars: script writing, presentation design, email marketing, follow-up, ads, and moderation.
  • Short films and reels.
  • Thumbnails to improve click-through rates (CTR).

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Music & Sound Design

  • Digital Audio Workstation (DAW): Steinberg Cubase Pro.
  • Music, Mix, Mastering.
  • Recording, voiceover artist.

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