The offers listed below are starting points.
Offers 1 and 2 are marketing oriented. Offers 3 and 4 concerns more the Information System (IS).
We will tailor an offer based on your website or digital project (if it exists), the Services 360, and the market.
Do you know Google's simple and free tool for measuring a website: Google PageSpeed Insight ? You enter your website to receive its performance, accessibility, best practices, and SEO score.
You've just measured your site with Google PageSpeed Insight. My commitment is to assist you in going green in all areas:
- Best practices.
I operate in SXO mode = SEO + UX (User eXperience). Keywords are no longer enough, generating qualified traffic requires SEO work that aligns with User eXperience, known as SXO (Search eXperience Optimization).
Contact me to discuss.
Lead Gen 360
If technical work on the site isn't sufficient, then it's time for a thorough examination and some content creation.
Lead Gen involves generating contacts, primarily through forms, newsletter subscriptions, downloads, or on social networks.
I'm not referring here to the upstream work that involves evaluating the existing market, your positioning, keyword analysis, and communication. Nor am I addressing the downstream conversion into a client (excluding E-commerce), which involves the intervention of the sales department.
Let's delve into what the "Lead Gen 360" offering includes:
- Media Production: This is the first step, ensuring your content is of high quality, including images, brochures, whitepapers, videos, and more.
- SEA (Search Engine Advertising): Creating targeted advertising campaigns on platforms like Google Ads, Microsoft Ads, LinkedIn Ads, Meta (Facebook/Instagram) Ads, etc.
- Emailing / Newsletters: Running effective email marketing campaigns using tools such as a CRM, Mailchimp, SendinBlue, etc.
- Marketplaces: Selecting and publishing on relevant marketplaces for your business.
- Social Media: Attract and engage leads on platforms like Facebook, Instagram, and LinkedIn.
- E-reputation: Managing your online reputation. However, let's adhere to ethical practices and do not engage in dishonest practices like posting fake reviews.
Ready to start ?
IS 360 (Information System)
Let's step away from marketing and take a closer look at your organization.
I propose a comprehensive approach with a meticulous evaluation and precise definition of your needs.
My expertise extends from the conceptual phase, crafting functional and technical diagrams to concrete realization. I can act as a digital project manager, product owner, involving close collaboration with your existing teams.
I bring a natural leadership that adapts to your company's culture, emphasizing a straightforward and compassionate approach. Particular attention is given to improving the user experience on an international scale, with a specialization focused on cloud, ERP, and CRM projects.
Care is taken in the selection of the solutions. To ensure long-term success, implementation is carried out precisely and is accompanied by continual guidance.
Feel free to contact me to discuss how we can optimize your information system (IS).
You might be a little confused by the terms insights, SXO, Lead Gen, CRM, etc.
I can help you with all of your digital initiatives if you don't already have a website, a CRM or if it hasn't been updated in a while, and if Artificial Intelligence (AI) is still not part of your business.
Not sure where to start? I can assist you with all your digital actions:
- Developing a Comprehensive Digital Strategy.
- Creating or revitalizing your brand identity.
- Developing or enhancing your website.
- Selecting and training around an information system using Artificial Intelligence (AI): ERP, CRM, etc.
- Search Engine Optimization (SEO) and SXO.
- Content creation (blog articles, videos, images).
- Setting up and managing social media networks.
- Running impactful advertising campaigns (Ads).
- Monthly reports and performance analysis.
Do not hesitate to contact me to establish and/or invigorate your digital presence, there is no time to waste.